Web Analytics
IT IS ESSENTIAL TO COLLECT DATA FROM THE USERS OF YOUR WEB SITE.
To properly manage our digital business it is necessary to optimize our website to sell more or attract more customers and identify our right audience and connect with them; it is important to transform that data to give value to our business and identify areas for improvement.
Web analytics is one more step towards success, since to analyze in a correct way we have to have clear our objectives based on key performance indicators, with the KPI (Key Performance Indicators) we will evaluate those factors, variables and units of measurement of marketing strategies depending on each type of business.
It is important to clarify that web analytics is not about measuring the traffic of our website, but to understand and analyze it through the impact of our digital marketing campaigns, the behavior of visitors on the website and look for market trends.
Thanks to web analytics we can compile data with the right metrics to analyze the performance of our websites. In this way, we evaluate whether we meet the proposed objectives when starting any type of marketing campaign.
Web analytics is one more step towards success, since to analyze in a correct way we have to have clear our objectives based on key performance indicators, with the KPI (Key Performance Indicators) we will evaluate those factors, variables and units of measurement of marketing strategies depending on each type of business.
It is important to clarify that web analytics is not about measuring the traffic of our website, but to understand and analyze it through the impact of our digital marketing campaigns, the behavior of visitors on the website and look for market trends.
Thanks to web analytics we can compile data with the right metrics to analyze the performance of our websites. In this way, we evaluate whether we meet the proposed objectives when starting any type of marketing campaign.
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