SEO/SEM
ORGANIC POSITIONING (SEO) AND SPONSORED POSITIONING (SEM) ESSENTIAL
SEO and SEM are two basic concepts, essential in online marketing strategies, but they are also two acronyms that lead to confusion: which one is better for my brand and how can I use them to enhance each other?
SEO refers to organic results, that is, we are not going to pay the search engine company to make our pages rank better.
There are two fundamental factors that influence the positioning of a web page:
Relevance. Google considers a website to be relevant when it corresponds precisely to a specific search, that is, when it responds to the doubt or question that the user has asked. To improve the relevance of our website, we use on-site SEO techniques: keyword and URL optimization, faster loading times, better user experience, etc.
Authority. A website has authority when it is popular, and this popularity is measured by the number of links pointing to it.
SEM stands for Search Engine Marketing. SEM encompasses all the techniques used to improve the positioning of a website (including SEO).
HOW TO COMBINE SEO AND SEM IN A COMPANY'S MARKETING STRATEGY?
If you are wondering which is better, SEO or SEM, the answer is simple: both. If you combine them, you will be able to take advantage of their mutual potential to achieve better results in both strategies.
Organic positioning takes time, with SEM you accelerate the achievement of results. But with SEO you extend in time the results obtained and reduce SEM investment costs.
SEO refers to organic results, that is, we are not going to pay the search engine company to make our pages rank better.
There are two fundamental factors that influence the positioning of a web page:
Relevance. Google considers a website to be relevant when it corresponds precisely to a specific search, that is, when it responds to the doubt or question that the user has asked. To improve the relevance of our website, we use on-site SEO techniques: keyword and URL optimization, faster loading times, better user experience, etc.
Authority. A website has authority when it is popular, and this popularity is measured by the number of links pointing to it.
SEM stands for Search Engine Marketing. SEM encompasses all the techniques used to improve the positioning of a website (including SEO).
HOW TO COMBINE SEO AND SEM IN A COMPANY'S MARKETING STRATEGY?
If you are wondering which is better, SEO or SEM, the answer is simple: both. If you combine them, you will be able to take advantage of their mutual potential to achieve better results in both strategies.
Organic positioning takes time, with SEM you accelerate the achievement of results. But with SEO you extend in time the results obtained and reduce SEM investment costs.
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