Inbound Marketing
Attraction marketing
Inbound Marketing literally translates as attraction marketing and is a set of techniques that allow us to reach our customers through different channels such as social networks, blogs or SEO among others.
We base it on three stages:
1. ATTRACT
First we need to generate traffic, and for this we need resources such as Ads campaigns, SEO techniques, social networks, among others, in order to increase the number of visitors.
2. CONVERT
Once we have managed to attract visitors, we need to convert them into leads, that is, into contacts with whom we can maintain a long-term relationship. In this phase we have to convert as many visitors as possible into potential customers. To do this, we must obtain the contact details of our customers by filling in a form.
From here we have to get sales, through email marketing campaigns.
3. FIDELIZE
With the database created, we now have to manage the registrations and ensure that the customer is satisfied.
We base it on three stages:
1. ATTRACT
First we need to generate traffic, and for this we need resources such as Ads campaigns, SEO techniques, social networks, among others, in order to increase the number of visitors.
2. CONVERT
Once we have managed to attract visitors, we need to convert them into leads, that is, into contacts with whom we can maintain a long-term relationship. In this phase we have to convert as many visitors as possible into potential customers. To do this, we must obtain the contact details of our customers by filling in a form.
From here we have to get sales, through email marketing campaigns.
3. FIDELIZE
With the database created, we now have to manage the registrations and ensure that the customer is satisfied.
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